Marketing ROI
Calculator
Calculate the Return on Investment (ROI) and Return on Ad Spend (ROAS) of your campaigns. Find out if your strategy is profitable and optimize your budget.
Campaign Data
ROI (Return on Investment)
For every $1 invested, you earn $2 extra.
Net Profit
Revenue - (Ad Spend + Costs)
Detailed Metrics
ROAS
5.00x
Profit Margin
70.00%
Total Cost
$1,500
What is Marketing ROI?
ROI (Return on Investment) is the most important metric for evaluating the profitability of any digital marketing strategy. It allows you to know how much money you are earning (or losing) for every dollar invested in advertising, tools, or services.
ROI Formula
ROI = ((Revenue - Costs) / Costs) x 100
The result is expressed as a percentage. A positive ROI means profit, a negative one means loss.
Difference from ROAS
ROAS only measures gross revenue over ad spend. ROI considers all costs and calculates real profit. ROI is the definitive business metric.
How to improve your ROI?
- 1
Optimize your Campaigns
Improve targeting and creatives in Meta Ads and Google Ads to reduce cost per acquisition (CPA).
- 2
Increase Conversion Rate
A fast and optimized web (CRO) converts more visitors into customers without increasing ad spend.
- 3
Customer Loyalty (LTV)
Selling again to an existing customer is cheaper than acquiring a new one. Implement Email Marketing and retention strategies.